Affiliate Marketing & Review

Affiliate Marketing Experts

Optimizing Affiliate Marketing Banner Placement

As mentioned in one of my earlier posts, Banner Ads can serve as fairly effective tools for promoting your affiliate programs online. In fact these often serve as eye candies for the online surfers. However, the trick lies not just in the placement of the banner ad but in the correct placement of these ads and their maximum optimization.

When we talk of banner ad placement optimization, there is a lot of research that follows.

  1. The very first step includes making a proper selection of the merchants, whom you wish to promote.

  2. Once you have made this selection, you may then start developing content in support of your choice. In other words, you need to convince the users as to why you chose to promote the particular merchant.

  3. This is finally followed by the actual banner placement. Banner placement depends largely on the site layout. Depending upon the size of the margins, you can place ads of variable width size. However, one thing to remember here is that, the header for the banner ad should be appropriate enough to send a clear message to the users.

  4. While the side marginal ads are usually smaller in size, for horizontally designed layouts, it is advisable to have the squarer or longer banner ads.

  5. Whichever way you may decide to place your banner ad, the main concern is that, your ad should blend well with the feel and look of your main site. This is so because, visitors always prefer to have consistent layouts.

The prime aim of any banner ad is to send out a message to the users and instigate a call of action. Unless a banner ad is capable of this, it cannot be considered to be the best and all the above mentioned steps ensure that you receive the best banner ad placement results.

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Top 50 Books On Affiliate Marketing

Here is a well compiled list of a total of 50 books dealing with affiliate marketing. Included in this list are books to help the affiliate newbies as well as the seasoned affiliates.

High Performance Affiliate Marketing : Jeremy Palmer

Super Affiliate Handbook : Rosalind Gardner

Day Job Killer : Chris McNeeney

Affiliate Marketers Handbook : James Martell

Make Your Site Sell : Ken Evoy

Affiliate Millions : Anthony Borelli and Greg Holden

The Expert Guide To Affiliate Marketing : S. Mills

Crime Pays : Crime Affiliates

The Little Black Book of Online Business : Paul Galloway

E-Book Marketing Exposed : Digi Market Makers

The Affiliate Marketing Success Roadmap : Manuel Ortiz Braschi

Affiliate Selling: Building Revenue On The Web : Greg Helmstetter and Pamela Metivier

A Practical Guide To Affiliate Marketing : Evgenii Prussakov

Profit Pulling Blogs : Jesse McCloud

Affiliate Marketers Handbook : Manuel Ortiz Braschi

How To Set Up Your Own Affiliate Program : Jude A

Secret To Top Affiliate Marketers : Lisa Frebzel

Affiliate Cash Flow Marketing : David L Hancock

27 Ways To Hidden Affiliate Profits : Jeff Deiss

Strategic Affiliate Marketing : Simon Goldschmidt, Sven Junghagen, Uri

Modern Online-Marketing-Methoden : Diana Schmahl

7 Common Mistakes Made In Affiliate Marketing : Wesley Beck

The Sicko Affiliates : Mr. Lil One

Success For Affiliate Managers : Jeff Raymond

Successful Affiliate Marketing For Merchants : Shawn Collins and Frank Fiore

Affiliate Programs : Joel Comm

Insider Rollout Secrets : Neil Shearing

Internet Success Spider : Neil Shearing

Internet Success Diamonds : Neil Shearing

The Road Map To Internet Success : Donny Lowy

30 Days To Internet Success : Joe Kumar

Success 101 : Liz Tomey

Ezy – Internet ABC : John Williams

The Secret of Success : William Walker Atkinson

Internet Copycatting : Melvin Ng

The Right Way To Success : Pam Renovato

Stolen Success : Dale Calvert

The Affiliate Marketing Manual : J.W. Hayes

The One-Stop Marketing Book : Jonathan Trivers

Big Affiliate Marketing Pay Days : Michael Cheney

The Affiliate Marketing Primer : Sherry Gordon

Introduction To Internet Marketing : Lawrence Harte

PPC Affiliate Marketing For Beginners : John Thornhill

Luke Jeffrey’s Affiliate Marketing Fast Track : Luke Jeffrey

Global Marketing Management A Case Book : Christopher A. Bartlett

The Marketing Book : Baker, Michael J, Hart, Susan

Jumpstart Your Affiliate Marketing : Brenda Cyr

How To Make Money With Your Blog : Forrester, Duane/Powell, Gavin

The Brand Marketing Book : Marconi and Joe

The Expert Witness Marketing Book : Hamilton, Rosalie R

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Genuine Affiliate Programs – Selection Tips

Just as my last post was aimed at helping you guys identify the affiliate scams, I would also like to share with you then the ways in which you can identify a genuine affiliate program. Such programs are not very difficult to discover, they just need some intelligent judgments on your part. Here are some tips you may follow:

  • The strongest indicator of a worthy affiliate program is a good product. A genuine affiliate will use the sponsor’s products in the best possible way and will have a thorough knowledge of its market demand.

  • Do a careful research on the affiliate company before joining them. Check out its achievements and failures.

  • While joining an affiliate program, it is always better to start with the low end products, restricting yourself to the average market of $10 to $500. Do not aim for the high end products right in the beginning.

  • Besides researching on the company’s profile, also go through it’s terms and conditions carefully. Confirm on the commission the company offers to extend. Be sure they are offering a decent percentage.

  • Be absolutely sure that the company has an efficient and skilled customer care and support system. Also the company possesses useful training tools and techniques. The company should have a well established system that can guarantee to protect the theft of your ID.

  • Of all these essential identifiers of a genuine affiliate program, one important requirement still remains to be a well developed tracking system. You should be able to track back your profits and losses.

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