18Nov
Quite often I am faced with questions like, “Why doesn’t my site or blog come up in search engine result?” or “What are the search engines looking for in any particular site?”
While I have all along been mentioning about important tips that you may follow to optimize your site, it is also essential that you optimize your site only in such a way, that it is search engine friendly. In simpler terms, there are a few basic necessary standards every search engine looks for in any site. Unless your site or blog can match up to those standards, it cannot be qualified as being search engine friendly. To provide you a better understanding of my point, I have enlisted a few points that you necessarily need to consider, in order to rank high for the search engines.
- The very first consideration is to validate your HTML code. Validation essentially means checking the HTML code for errors if any. Though, HTML validation does not account for making your site or blog search engine friendly, it definitely plays a key role in deciding which all portions of your site or blog are to be indexed. So, you see, HTML validation indirectly affects the way your site or blog is being indexed.
- For those of you who are unaware of this fact, search engine software is capable of only reading text. Although some of you may not completely agree with me on this as there are search engines like Google that do index videos and images, let me tell you, that in spite of their developed softwares, they are not sophisticated enough to extract all the embedded information from a video or image. For that, you necessarily need to specify content for all such non-text elements. This you can specify in the alt tag of an HTML code. Include descriptions for any videos or flash files that you may have included.
- Be very careful about duplicate content on your site or blog. I have come across several sites where multiple URLs all open up to the same page. The problem with this sort of content duplication is that, it becomes difficult for the search engines to decide exactly which pages are of more importance, since every alternate page opens up to the same content. Thus, essentially check that your article may be reached via only a single route and not through multiple URLs.
- I have seen several sites who are in the constant habit of using hidden text on their sites. This they do in an attempt to have as many useful keywords as possible on any particular page in order to influence the various search engines. However, I strongly suggest you to keep away from such malpractices as they are not going to reap you any long term benefits.
With the above mentioned points I cannot guarantee you the topmost page rank, but, can definitely assure you a ranking among the first top search pages.
Tags: Affiliate Marketing SEO, creating SEO website, optimizing sites, search engine friendly website, SEO
10Nov
In some of my earlier posts I have provided you with tips on how to create an effective landing page. However, let me tell you that just creating an effective landing page is not enough to ensure high viewer response. Rather, it is essential that each and every factor of your complete website is optimized, so that you can ensure recurring traffic.
But, unless and until you are aware of the things you need to know that can stand as obstacles in fetching you good traffic, you cannot possibly work on it. For this, I thought I might prove resourceful in putting some light on the factors you need to consider while building any website. To start with, you may consider the following basic points:
- One of the most important factors to consider are the keywords. You need to identify the most popularly searched keywords with reference to your site and then build your web page around these keywords. Subscribing to some site which can help you come up with a list of popular keywords can prove to be of help in such cases. Then of course the content too needs to be good.
- Just like every book has an index that gives an idea about the content of the book, every website must have a sitemap that acts as an index of all the pages included on the site. This ensures that all your pages are being indexed and this holds especially true for those using framed HTML pages on their site.
- Just like individual pages of a book are of no use unless they have been bound together, the individual pages of the site hold no value unless they have been properly linked through HTML links. This makes the task of web-crawlers much easy.
- If you wish to have good authoritative sites link back to you, then you not only need to receive awards from sites who administer them, but you also need to administer awards yourself. Only then can you expect to build good links with other relevant sites.
Tags: building good website, building website traffic, optimizing pages, tips on building traffic on website, traffic building tips
05Nov
Everyday I am faced by numerous questions from people, trying to clear some or the other of their doubts. However, one question which I am most frequently asked, especially by the beginners is that, ‘How can they avoid being cheated by fraudulent pay-per-click companies?’. Though, this may not seem like a worthy question for most, but, as far as the small businesses are concerned, this is definitely a question they need to get an answer to.
With thousands of small and big companies offering pay-per-click services, it is indeed difficult for people to identify the fraudulent one’s. In fact, a more common scenario is that, by the time you realise that you are being cheated, you are already into deep troubled waters. Thus, as goes the saying, “A stitch in time saves nine”, one person’s bad experiences can save several others from committing the same mistakes. My expertise in the field instigates me to share with you some of the ways in which you can prevent yourself from falling into the traps of such companies:
- A very basic consideration is to stay away from companies that require you to sign big and long-term contracts. Nobody can predict for sure the future of the company and so, it is always advisable to stay on the safer side and go in for companies that do not require your long-term commitment.
- Most of the people who come up to me to complain about the fraudulent activities of a company, do not have any legal proof for it. It is very important that, whenever you sign in on any deal, you must have it documented so that you can come up with it in case of crisis. You should never trust verbal promises.
- Another important thing you need to remember before signing a contract, is to have a thorough understanding of the terms and conditions of the contract. You can’t afford to leave any scope for regrets later on.
- While signing a contract, clearly point out your wish to have complete control over your ad campaign. You should be the one to decide where and how your ad is to be promoted and the amount that you would pay for each click.
I guess with the tips I have listed above, you can at least hope to avoid falling for such tricksters if not completely avoid them.
Tags: affiliate frauds, affiliate marketing frauds, avoiding pay-per-click frauds, pay-per-click, pay-per-click frauds
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