Everyday I am faced by numerous questions from people, trying to clear some or the other of their doubts. However, one question which I am most frequently asked, especially by the beginners is that, ‘How can they avoid being cheated by fraudulent pay-per-click companies?’. Though, this may not seem like a worthy question for most, but, as far as the small businesses are concerned, this is definitely a question they need to get an answer to.

With thousands of small and big companies offering pay-per-click services, it is indeed difficult for people to identify the fraudulent one’s. In fact, a more common scenario is that, by the time you realise that you are being cheated, you are already into deep troubled waters. Thus, as goes the saying, “A stitch in time saves nine”, one person’s bad experiences can save several others from committing the same mistakes. My expertise in the field instigates me to share with you some of the ways in which you can prevent yourself from falling into the traps of such companies:

  • A very basic consideration is to stay away from companies that require you to sign big and long-term contracts. Nobody can predict for sure the future of the company and so, it is always advisable to stay on the safer side and go in for companies that do not require your long-term commitment.
  • Most of the people who come up to me to complain about the fraudulent activities of a company, do not have any legal proof for it. It is very important that, whenever you sign in on any deal, you must have it documented so that you can come up with it in case of crisis. You should never trust verbal promises.
  • Another important thing you need to remember before signing a contract, is to have a thorough understanding of the terms and conditions of the contract. You can’t afford to leave any scope for regrets later on.
  • While signing a contract, clearly point out your wish to have complete control over your ad campaign. You should be the one to decide where and how your ad is to be promoted and the amount that you would pay for each click.

I guess with the tips I have listed above, you can at least hope to avoid falling for such tricksters if not completely avoid them.

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